By Don Tolep 

We have all heard the myths people only use 10% of their brains potential, which is a complete fallacy. Neurosurgeons have proved this concept false with the use of animal testing, computer technology and scientific studies. But what is in fact accurate, is that people are certainly not using their brains to their full potential.  Ultimately, it’s not that we use 10 percent  our brains, merely that we only understand about 10 percent of how it functions.

There is a direct correlation to the brand.  Every day, we meet with companies who have only scratched the surface of their brands potential.  This is analogous to how many people do not maximize their brains potential. As a brain is comprised of neurons, glial cells, cerebellum, basal ganglia, parietal lobes and more, your brand contains many parts as well. 

When your break down the anatomy of a brand, the entangled parts of a brand consists of an identity, loyalty, personality, essence, pillars, promise, benefits, logo, tagline and so much more.  Funny enough, creating a winning, unique, powerful brand strategy has been compared to brain surgery, due to it’s sophistication and complexity. 

In the past, only major corporations with seven figure budgets hired a Madison Ave. agency to develop a complete brand system. Today, everyone understands the importance of building out a brand, that resonates with their ideal customer. 

Thanks to Lumosity, millions of people are taking steps to enhance their brains. Whether it is a puzzle or speed challenge, scientists have designed ways to expand the brain.  Going back to the analogy of the brain and the brand,  strategists, creative designers, artists,  and senior managers are constructing resources and tools to help brands visualize, map and explore the endless possibilities of their product or service. 

When a person watches endless amounts of TV, doesn’t take the time to think, eats poorly, avoids sleep and uses mind numbing substances, the brain suffers. When a brand doesn’t take the time to explore, discover and enhance it’s level of complexity, it either suffers or sputters along, missing out on the true brand potential.